When you start a new project it’s temping to cast a wide net.
“I’ll reach a wider audience,” you think.
“This applies to a lot of people doing a lot of different things,” you tell yourself.
Despite all of the evidence I read to the contrary, I too made the mistake of targeting a large and generic audience with the launch of my book Effective Sprint Planning.
That’s why I decided to “niche down” and shift the focus from the generic “software planning” to something more specific “sprint planning.”
Secrets of Software Planning is now Effective Sprint Planning.
When I reviewed the content, I had to admit to myself that while applicable to a wider audience, it would be easier for people to make a connection with the book if it felt like it matched their specific situation.
The content is largely the same. Actually I clarified a number of sections and improved the formatting on kindle devices for a better reading experience.
And even after these changes, I can probably target a smaller audience. I can still “niche down.”